You have been using HerShade, or you are about to. Either way, you deserve to know exactly what is happening. Not because you need to trust a black box, but because you have earned the right to understand any tool that is making recommendations about your face.
You have earned the right to understand any tool that makes recommendations about your face. This is how it works.
The complete HerShade process at a glance
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Central zone sampled
Forehead, cheeks, nose bridge
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Depth and undertone estimated
Two independent signals
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You confirm or correct
You are always the authority
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Products scored and ranked
Best match appears first
At every step the process is transparent and correctable. No black box. No silent assumptions. You see what was detected and you decide whether it is right.
1
Step One
Only the central facial zone is sampled
HerShade samples only your forehead, cheeks, and nose bridge. It deliberately excludes your jaw, hairline, and the areas most affected by shadows and lighting variation.
It uses the median value of that zone, not the mean. This means one bright spot or shadow does not throw off the whole reading. Outlier pixels are ignored.
2
Step Two
Depth and undertone estimated independently
From that sample, HerShade estimates two things separately: your depth and your undertone. These are two independent signals. HerShade does not assume one from the other.
Deep skin
Can still have a cool undertone. Depth and undertone are separate properties of the same skin.
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deep + cool = valid
Light skin
Can still have an olive undertone. Not every light-skinned person has warm or cool. Olive is common across all depths.
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light + olive = valid
HerShade does not assume one from the other. A deep skin tone is not automatically warm. A light skin tone is not automatically cool. Each is estimated from the image independently.
3
Step Three
You confirm or correct the result
Once the estimate is made, HerShade shows you the result and asks you to confirm or correct it. This is not a formality. If you know your undertone and the AI got it wrong, your correction is used.
You are always the final authority on your own skin. The AI makes an estimate from image data. You have lived in your skin your whole life. If those two disagree, your answer wins.
4
Step Four
Matched to a curated Indian brand catalogue
That confirmed profile is matched to a curated product database of Indian brands with shades tagged by depth, undertone, finish, and coverage. The match is scored. The highest-scoring products appear first.
Indian brands in the catalogue
Lakmé
SUGAR Cosmetics
Kay Beauty
Colorbar
Swiss Beauty
Faces Canada
Shades are tagged at the individual shade level, not just the product level. A foundation may have 20 shades. Each shade is mapped to a depth and undertone. Only the shades that match your profile appear.
Dear Brown Girl, HerShade is not magic. It is careful, specific work built so that you never have to do that work alone again.
HerShade is not magic. It is careful, specific work built for you.