The HerShade Journal
Makeup that actually makes sense for your skin.
Guides, tips, and honest education — built around Indian skin tones.
Episode 14
Dear Brown Girl, Your Blush Is Not Disappearing. It's the Wrong Shade.
Episode 13
Dear Brown Girl, Concealer Is Not Foundation. It Has Two Jobs.
Episode 12
Dear Brown Girl, Peach or Orange? The Answer Depends on Your Depth.
Episode 11
Dear Brown Girl, You Probably Don't Need a Colour Corrector.
Episode 10
Dear Brown Girl, Your Wrist Is the Wrong Place to Swatch.
Episode 9
Dear Brown Girl, Most Shade Tools Were Never Built for You.
Episode 8
Dear Brown Girl, You Have Been Reading Shade Names Wrong.
Episode 7
Dear Brown Girl, The Finish Matters More Than the Shade.
Episode 6
Dear Brown Girl, Nobody Told You What Coverage Actually Means.
Episode 5
Dear Brown Girl, It Was Never the Wrong Brand. It Was the Wrong Undertone.
Episode 4
Dear Brown Girl, The Vein Test Doesn't Work on Indian Skin.
Episode 3
Dear Brown Girl, Your Skin Changed. Your Undertone Did Not.
Episode 2
Dear Brown Girl, Your Undertone Is Not a Mystery. It's Just Been Explained Wrong.
Episode 1