Your privacy matters to us.

HerShade does not sell your data. Ever.

When you upload a selfie for shade matching, we send it to our AI provider, OpenAI, to analyse your skin tone, undertone and concerns. After a successful scan, we automatically save a private copy of your photo and its analysis results, including scans made without an account. Photos are stored securely in Amazon S3, separately from the database that holds your results. Saved photos and results do not expire automatically.

When you use the manual profile flow, your answers are saved to generate your recommendations. If you sign in, your scans and profile can be linked to your account so you can return to your history. Photo access is restricted to the account that owns the scan, or to the browser that made an unclaimed anonymous scan. Deleting your account removes its saved profiles and photos.

We may use anonymised, aggregated data — such as which skin tone depths are most common among our users — to improve our recommendation engine. This data cannot be traced back to any individual.

We use product analytics (PostHog and Google Analytics) to understand how people use HerShade. This includes anonymised event tracking and session replay — recordings of how users navigate the site, with all form inputs (email, feedback text, and similar fields) automatically masked. We do not record passwords or payment details. We use this only to find UX issues and improve the product. Private scan photos are blocked from session replay, and photo viewing links are not sent as analytics event properties.

If you have any questions about how your data is handled, contact us at the address below.