How HerShade works

Finding your shade shouldn’t be this hard. We fixed that.

HerShade matches you to foundation, concealer, corrector, and more — built around the full spectrum of Indian skin tones.

01

Tell us about your skin

Upload a selfie and we’ll detect your skin tone depth and undertone automatically. Or skip the photo and answer 3 quick questions instead. Either way takes under a minute.

02

We build your shade profile

Our matching engine maps your depth and undertone to real products across Indian and global brands. No guessing. No generic suggestions.

03

Get matched shades across categories

See foundation shades, concealer picks, colour corrector recommendations, and more — all filtered for your skin tone. Every suggestion links directly to where you can buy it.

Supports very light to very deep Indian skin tones

Warm, cool, neutral, and olive undertones

Cross-brand recommendations

You can always correct what we detect

Ready to find your match?